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Snow Windows

A festive tradition at The Athenaeum Hotel, our Snow Windows installation has become integral to our Christmas story. Artist Tom Baker “has a passion for turning the mundane into the extraordinary,” helping us create a ‘Magical Haven in a Frenetic World’, a luxury oasis on bustling Piccadilly. Each year, the windows tell a story about our hotel’s history. Discover the magical story of this year’s ‘Arthur’s Christmas Adventure’.

Arthur’s Christmas Adventure

Arthur Naeum, the friendly Athenaeum teddy bear, first joined our hotel in 1990. Hotel Manager Sally Bulloch’s fondness for teddy bears inspired her to make one specifically for the hotel. If you’ve stayed in the hotel, you will have noticed our furry friend waiting patiently on your bed to welcome you to London.

Paying homage to our gorgeous friend Arthur and glamorous past from Sally’s days, we have taken her motto “In every man there is a child who wants to play” and created a mural that depicts just that.

Our story begins outside The Athenaeum Hotel on bustling Piccadilly, as Arthur Naeum embarks on a Christmas adventure sledging through the snow. On his Athenaeum sledge, he travels through London and its iconic sites. Passing the London Eye, Big Ben, Tower Bridge and Shard, he makes sure to stop by some children playing in the street and pay them and their friendly snowman a visit.

Arthur Naeum has a big birthday next year. Stay tuned for our celebration…

Athenaeum Xmas Event 24

An Arthur Naeum Christmas Card

Each year we create a beautiful Christmas Card to gift to our guests. This year’s card is the Arthur Naeum Christmas story from our windows reimagined.

Final Card (Sized 210mm x 135mm) (2)
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